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Gabriela E. Mann, M.B.A.

Gabriela Mann is a Senior Analyst with Original Logic. She has a broadly based background in marketing, economic and community development, project management, strategic planning and business systems integration, which she uses to develop and implement successful strategies for her clients.

Community & Economic Development Project Management Data Analysis & Systems Design
Marketing & Web sites Career in Review Education, Software, Professional & Volunteer

Send an email
Tel: 705-295-6148
RR 3
Keene, ON  K0L 2GO

Community & Economic Development

* Constructed the Industry Canada Regional Profile for Northumberland County, including a Business Database that incorporates the agricultural sector
* Led, facilitated or participated in joint ventures involving Chambers of Commerce, private sector partners and neighbouring municipalities:
  • Best-practises Physician Recruitment & Retention program
  • successful Rural Job Strategy application ($2 million)
  • Community Strategic planning
* Board Member, Ontario East Economic Development Commission, serving on the website and marketing committees;
* Spearheaded formation of Community Foundation, Social Services Hub
* Economic Development Officer for the Town of Port Hope: client inquiry, multimedia proposal and information packages (including web site maintenance), direct marketing, business retention and expansion, investment attraction and film liaison.

Project Management

* Trent Hills Physician Recruitment & Retention project
* Economic Development Officer for the Municipality of Port Hope
* WhiteSpace Advertising & Design – site for Hoffmann-La Roche Canada
* Virtual Billboard Network - The first Canadian banner advertising system; acquired by Engage in 2000
* Durham Free-Net

Data Analysis & Systems Design

* Researched, updated and customized Invest in Canada / CUED community profile for Northumberland County and its member municipalities
* Developed, implemented and maintained a unique warranty cost control program to safeguard Volkswagen Canada's $125-million annual warranty budget
* Organized, proposed and implemented an industry-wide market segmentation scheme for the AIAMC (Automobile Importers and Manufacturers' Association)
* Conversion of detailed retail/wholesale/production planning spreadsheet from Lotus to Excel for Mazda Canada
* Detailed analysis of dealer financial performance for Mazda Canada


* Introduced dozens of businesses to the basics of marketing and exporting as Ministry of Economic Development & Trade field staff;
* Key member of two strategic planning teams, each of which injected new life into a division of Volkswagen Canada Inc.
* Pioneered and managed Volkswagen Canada's market research programme
* Event Planning: organized trade shows & trade show exhibits, automotive marketing, new product introductions, student exchanges, networking and professional organisations, international athletic competitions, automobile racing, sales incentive tours, collectors' events.
* Web sites:

Career in Review

Company / Client Title of Position Key Skills Sector Structure
Trent Hills Physician Recruitment & Retention Committee Project Manager Marketing, community development, informal BR&E, & leadership Health Care Non-profit
Northumberland Economic Partnership Research Associate Data collection and analysis Government Non-profit
Port Hope and Hope Economic Development Officer Marketing, Project management, informal BR&E Government Government
Gaines Pet Foods Y2K project Manager Research, Risk Analysis Manufacturing Corporation
Great Canadian Bug Show Treasurer Systems design, Business planning, event planning Recreation & Tourism Club / Association
Whitespace Advertising & Design Project Manager Project management, web site design, (marketing) Advertising Private Corporation
Mazda Canada Project Manager Systems Analysis & design, project management Distribution Multinational Corporation
Virtual Billboard Network Project Manager Project management, Systems design Information Technology Private Corporation
Durham Free-net Inc Chief Operating Officer Project Management, Customer Service, Leadership, Marketing Internet Service Provider Non-profit corporation
Volkswagen Canada Warranty Financial Controller Cost analysis, Systems design & Implementation, Customer service Distribution & manufacturing Multinational corporation
Volkswagen Canada Market Analyst Data collection & Analysis, Strategic Planning, Event Marketing, Trade shows Distribution & Manufacturing Multinational Corporation
Porsche Advanced Drivers School Instructor Teaching, Risk management, Customer service Education + Tourism Association
Ministry of Economic Development & Trade Business Consultant Problem-solving, Customer service, Research Government Government
Net Management Systems Project Analyst / Accountant Data analysis, Bookkeeping, Proposal-writing Scientific Research & Development Entrepreneur
CMHC Resource Administrator People skills, systems design Government Development & Housing
Travelways Tours Tour Escort Customer service! Research Tourism Corporation
Ellerman Tours Group Tour Organizer Custom and package tour development, organization & delivery Tourism, incentive travel Entrepreneur
Schmidt Logistics Accounts Receivable Crisis manager (systems cleanup) Logistics, shipping, customs brokerage Corporation
Guaranty Trust Teller Customer Service, Software trainer Banking Corporation
Various Market Research Market Research: Survey Design, data collection & analysis Marketing Corporations

Software Vocabulary:

Internet / Communications software: HTML, HotMetal Pro, HTML Edit, InContext Spider, Webber; BitComm, ProComm, Telix, WinComm.
Operating systems DOS, Windows, UNIX
Spreadsheets: Lotus 1*2*3, Excel, Quattro Pro, PFS Proplan, others
Word Processing: Word, Word Perfect, Q and A Write
Drawing and Presentation Tools: Corel Draw ver. 4.0, Paintshop Pro, PowerPoint, Harvard Graphics, Microsoft MS Chart,
Accounting & Tax Quicken, Simply Accounting, QuickTax



English, German


* Consultant Certification Training, Business Retention & Expansion International
* Year 1, Economic Development Programme, University of Waterloo.
* Master of Business Administration (International Business, Finance, Marketing) York University.
* Honours Bachelor of Arts with three-year scholarship (Economic History, Political Science) University of Toronto.

Professional Affiliations, Volunteer:

* Member: Business Retention & Expansion International , and the Ontario East Economic Development Commission
* Research, Innovation & Technology Committee, ITER subcommittee and ITER Community Council
* Founding member, Ganaraska Community Foundation
* Webmaster and e-mail contact, Canadian Power & Sail Squadrons, Oshawa Squadron

Download .pdf version of resume

Gabriela Mann and Timothy McKenna are partners in Original Logic Inc.