Gabriela Mann is a Senior Analyst with Original Logic. She has a broadly based background in marketing, economic and community development, project management, strategic planning and business systems integration, which she uses to develop and implement successful strategies for her clients.
| Community & Economic Development | Project Management | Data Analysis & Systems Design |
| Marketing & Web sites | Career in Review | Education, Software, Professional & Volunteer |
Send an email |
RR 3 |
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Constructed the Industry Canada Regional Profile for Northumberland County, including a Business Database that incorporates the agricultural sector |
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Led, facilitated or participated in joint ventures involving
Chambers of Commerce, private sector partners and neighbouring municipalities:
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Board Member, Ontario East Economic Development Commission, serving on the website and marketing committees; |
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Spearheaded formation of Community Foundation, Social Services Hub |
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Economic Development Officer for the Town of Port Hope: client inquiry, multimedia proposal and information packages (including web site maintenance), direct marketing, business retention and expansion, investment attraction and film liaison. |
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Trent Hills Physician Recruitment & Retention project |
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Economic Development Officer for the Municipality of Port Hope |
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WhiteSpace Advertising & Design – site for Hoffmann-La Roche Canada |
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Virtual Billboard Network - The first Canadian banner advertising system; acquired by Engage in 2000 |
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Durham Free-Net |
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Researched, updated and customized Invest in Canada / CUED community profile for Northumberland County and its member municipalities |
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Developed, implemented and maintained a unique warranty cost control program to safeguard Volkswagen Canada's $125-million annual warranty budget |
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Organized, proposed and implemented an industry-wide market segmentation scheme for the AIAMC (Automobile Importers and Manufacturers' Association) |
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Conversion of detailed retail/wholesale/production planning spreadsheet from Lotus to Excel for Mazda Canada |
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Detailed analysis of dealer financial performance for Mazda Canada |
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Introduced dozens of businesses to the basics of marketing and exporting as Ministry of Economic Development & Trade field staff; |
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Key member of two strategic planning teams, each of which injected new life into a division of Volkswagen Canada Inc. |
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Pioneered and managed Volkswagen Canada's market research programme |
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Event Planning: organized trade shows & trade show exhibits, automotive marketing, new product introductions, student exchanges, networking and professional organisations, international athletic competitions, automobile racing, sales incentive tours, collectors' events. |
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Web sites:
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| Company / Client | Title of Position | Key Skills | Sector | Structure |
| Trent Hills Physician Recruitment & Retention Committee | Project Manager | Marketing, community development, informal BR&E, & leadership | Health Care | Non-profit |
| Northumberland Economic Partnership | Research Associate | Data collection and analysis | Government | Non-profit |
| Port Hope and Hope | Economic Development Officer | Marketing, Project management, informal BR&E | Government | Government |
| Gaines Pet Foods | Y2K project Manager | Research, Risk Analysis | Manufacturing | Corporation |
| Great Canadian Bug Show | Treasurer | Systems design, Business planning, event planning | Recreation & Tourism | Club / Association |
| Whitespace Advertising & Design | Project Manager | Project management, web site design, (marketing) | Advertising | Private Corporation |
| Mazda Canada | Project Manager | Systems Analysis & design, project management | Distribution | Multinational Corporation |
| Virtual Billboard Network | Project Manager | Project management, Systems design | Information Technology | Private Corporation |
| Durham Free-net Inc | Chief Operating Officer | Project Management, Customer Service, Leadership, Marketing | Internet Service Provider | Non-profit corporation |
| Volkswagen Canada | Warranty Financial Controller | Cost analysis, Systems design & Implementation, Customer service | Distribution & manufacturing | Multinational corporation |
| Volkswagen Canada | Market Analyst | Data collection & Analysis, Strategic Planning, Event Marketing, Trade shows | Distribution & Manufacturing | Multinational Corporation |
| Porsche Advanced Drivers School | Instructor | Teaching, Risk management, Customer service | Education + Tourism | Association |
| Ministry of Economic Development & Trade | Business Consultant | Problem-solving, Customer service, Research | Government | Government |
| Net Management Systems | Project Analyst / Accountant | Data analysis, Bookkeeping, Proposal-writing | Scientific Research & Development | Entrepreneur |
| CMHC | Resource Administrator | People skills, systems design | Government | Development & Housing |
| Travelways Tours | Tour Escort | Customer service! Research | Tourism | Corporation |
| Ellerman Tours | Group Tour Organizer | Custom and package tour development, organization & delivery | Tourism, incentive travel | Entrepreneur |
| Schmidt Logistics | Accounts Receivable | Crisis manager (systems cleanup) | Logistics, shipping, customs brokerage | Corporation |
| Guaranty Trust | Teller | Customer Service, Software trainer | Banking | Corporation |
| Various | Market Research | Market Research: Survey Design, data collection & analysis | Marketing | Corporations |
| Internet / Communications software: | HTML, HotMetal Pro, HTML Edit, InContext Spider, Webber; BitComm, ProComm, Telix, WinComm. |
| Operating systems | DOS, Windows, UNIX |
| Spreadsheets: | Lotus 1*2*3, Excel, Quattro Pro, PFS Proplan, others |
| Word Processing: | Word, Word Perfect, Q and A Write |
| Drawing and Presentation Tools: | Corel Draw ver. 4.0, Paintshop Pro, PowerPoint, Harvard Graphics, Microsoft MS Chart, |
| Accounting & Tax | Quicken, Simply Accounting, QuickTax |
| English, German |
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Consultant Certification Training, Business Retention & Expansion International |
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Year 1, Economic Development Programme, University of Waterloo. |
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Master of Business Administration (International Business, Finance, Marketing) York University. |
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Honours Bachelor of Arts with three-year scholarship (Economic History, Political Science) University of Toronto. |
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Member: Business Retention & Expansion International , and the Ontario East Economic Development Commission |
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Research, Innovation & Technology Committee, ITER subcommittee and ITER Community Council |
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Founding member, Ganaraska Community Foundation |
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Webmaster and e-mail contact, Canadian Power & Sail Squadrons, Oshawa Squadron |
Download .pdf version of resume
Gabriela Mann and Timothy McKenna are partners in Original Logic Inc.